Customer-centric ecommerce consulting
Annually, the e-tailing group conducts website mystery shopping on 100 ecommerce sites, fact-finding merchant surveys and fields extensive online consumer research to understand what works for industry-leading retailers. We apply practical knowledge from hundreds of projects and 15+ years of experience for both enterprise and SMB merchants, delivering actionable custom solutions that drive online conversion, evolve the web customer experience, and profitably sell more product. Learn More
Thoughtful, go-to-market strategies
Whether you are an ecommerce solution provider, platform company or a point solution, the e-tailing group can create “voice of the merchant” marketing initiatives incorporating proprietary consumer research and merchant outreach to accomplish your goals. Timely briefs, comprehensive white papers, and webinars are readily embraced. Our very targeted and responsive merchant and media lists result in significant exposure and targeted lead generation. Learn More
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the e-tailing group Merchant Survey Finds-Key performance metrics being used to track business over the past year (2011) all show increases from 86% of participants for revenue to 60% for conversion to 47% for units per order. |
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Live Chat Effectiveness: A Survey of Internet Shoppers-Live chat has reached a tipping point of adoption with several metrics throughout the report showing that it has been used by the majority of the shopping population. |
