Description:
A compilation of responses and commentary from 204 senior executives with responsibility for e-commerce.
What's Included
Each participant has completed our survey of 40 questions relating to:
- Internet Strategy
- Merchandising Organization
- Website Merchandising
- Website Design
- Shopping Cart Abandonment
- Features and Functionality
- Up-sells/ Cross-sells
- Analytics/Measurement
- Marketing Strategy
- E-mail Performance & Related Metrics
- Personalization and Segmentation
- Cross-Channel and International Initiatives
- Retention and Loyalty
Results provide a unique overview - from the seller's perspective with insight from the e-tailing group's 14 years of e-commerce and 50+ years of retail experience
This product was added to our catalog on Tuesday 08 December, 2009.
