The e-tailing group 14th Annual Mystery Shopping Study (2011)

$395.00

This study benchmarks 382 features on 100 B2C merchant websites that were mystery shopped in 4Q '11. Our extensive summary highlights key metrics and trends from both a service and selling perspective. Throughout, the presence of each element is presented via a series of 13 categories including an industry-at-large perspective. Stellar merchants are identified from a merchandising and customer service perspective.

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This product was added to our catalog on Monday 27 February, 2012.