Cross-Channel Shopping Survey, 2008


Who should buy the report?

  • Merchants and technologists interested in ensuring a comprehensive cross-channel experience that meets the demands of today's channel-switching customer
  • Merchants who want consumers to look to their website as a valued information source; particularly those selling products in information intensive categories
  • Merchants who are thinking about offering or improving their ship-to-store capabilities as well as product locator tools
  • Merchants that want to garner a competitive edge via their store channel


Our goal was to examine the nuances of how merchants enable shoppers to efficiently integrate web and store channels for information as well as purchasing by understanding the winning tactics and treatments germane to each of these experiences.

Over 115 features ranking the e-tailing group's experiences in the distinct channels 36 examples of online best practices including execution strengths and limitations 9 checklists as a guideline for merchant implementation

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This product was added to our catalog on Thursday 10 December, 2009.