DOES YOUR MOBILE CUSTOMER EXPERIENCE KEEP PACE?
The e-tailing group has once again brought their mystery shopping prowess to bear on a 44-page-no holds barred encompassing look at mobile from the shopper point-of-view. Leverage these in-depth findings to set a savvy course for 2016 to secure your share of mobile shopping.
READ THE RESULTS
In 3Q15 we benchmarked the on-the-go consumer experience from information gathering through purchasing and customer support. Find out the results of real shopping experiences as we evaluated the onsite user experience on 172 metrics, looking at 6 top tasks consumers are likely to perform along with the overall usability of their experience, including year-over-year results.
|Check for Product at Retail Store
||Find A Product (Search & Navigation)
||Buy A Product
|Browse Key Pages
||Research A Product
||Seek Customer Service
- 44-page-no holds barred encompassing look at mobile from the shopper point-of-view.
- Winning retailer performance across key pages
- 25 best practices are shared to understand how the best retailers present key pages, showcase merchandising and navigation, streamline purchasing and support customer service
- 20 statistical charts and graphs focused on usability, browse and buy experiences, cross-channel execution and customer engagement
For a list of retailers reviewed or more information on the methodology, please email LF@e-tailing.com
This product was added to our catalog on Thursday 12 November, 2015.