Mobile Momentum

$495.00

DOES YOUR MOBILE CUSTOMER EXPERIENCE KEEP PACE?

The e-tailing group has once again brought their mystery shopping prowess to bear on a 44-page-no holds barred encompassing look at mobile from the shopper point-of-view. Leverage these in-depth findings to set a savvy course for 2016 to secure your share of mobile shopping.

READ THE RESULTS

In 3Q15 we benchmarked the on-the-go consumer experience from information gathering through purchasing and customer support. Find out the results of real shopping experiences as we evaluated the onsite user experience on 172 metrics, looking at 6 top tasks consumers are likely to perform along with the overall usability of their experience, including year-over-year results.

Check for Product at Retail Store Find A Product (Search & Navigation) Buy A Product
Browse Key Pages Research A Product Seek Customer Service

What's Included

  • 44-page-no holds barred encompassing look at mobile from the shopper point-of-view.
  • Winning retailer performance across key pages
  • 25 best practices are shared to understand how the best retailers present key pages, showcase merchandising and navigation, streamline purchasing and support customer service
  • 20 statistical charts and graphs focused on usability, browse and buy experiences, cross-channel execution and customer engagement

For a list of retailers reviewed or more information on the methodology, please email LF@e-tailing.com


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This product was added to our catalog on Thursday 12 November, 2015.