Cross-Channel Shopping Survey, 2009



The Web as the Cross-Channel Hub Buy Online/Pickup In-Store + Online Product Look-Up + The In-Store Experience Based on The 5th Annual e-tailing Group Cross-Channel Shopping Survey

Research Goals

To examine the nuances of how merchants enable shoppers to efficiently integrate web and store channels for information as well as purchasing by understanding the winning tactics and treatments germane to each of these experiences.

Who should buy this report?

  • Merchants and technologists interested in ensuring a comprehensive cross-channel experience that meets the demands of today's channel-switching customer
  • Merchants who are thinking about offering or improving their ship-to-store capabilities as well as product locator tools
  • Merchants that want to garner a competitive edge via their store channel
  • Consultants, Agencies, and Technologists supporting best-in-class cross-channel selling

What's Included

  • Over 100 features ranking the e-tailing group's experiences in each channel
  • 32 examples of online best practices including execution strengths and limitations
  • 7 checklists as a guideline for merchant implementation

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This product was added to our catalog on Tuesday 15 December, 2009.