Merchant Benchmarking Survey Report-2009

$595.00

A compilation of responses and commentary from 190 senior executives with responsibility for e-commerce. Results provide a unique overview --- from the sellers' perspective, with observations and guidelines interjected from the e-tailing group, inc. based on 15 years of e-commerce and over 50+ years of retail experience.

What's Included

Each participant has completed our survey of 45 questions relating to:

  • Internet Strategies
  • Merchandising Features and Functionality
  • Up-Sells/Cross-Sells
  • Shopping Cart Abandonment
  • Marketing Strategies
  • Email Performance, Usage and Challenges
  • Segmentation, Customization and Personalization
  • International Initiatives
  • Cross-Channel Initiatives
  • eCommerce Platforms
  • Mobile Initiatives

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This product was added to our catalog on Thursday 07 January, 2010.