Year Round Multi-Channel Gifting Report, February 2010



The aim of this report is to help merchants capitalize on gifting opportunities by creating or improving cross-channel gifting experiences beyond the traditional 4Q holiday burst. This comprehensive, 40-page study includes key findings, checklists, and best-in-class examples from the perspective of both the merchant and the registrant. From information-gathering though post-order communication, our focus is on details and requirements to execute an exemplary experience that meets the needs of today's multi-channel shopper.

  1. Introduction
  2. 12th Annual Mystery Shopping Study, Gifting Results 4Q'09 & 4Q'08
  3. Mindset of the Multi-Channel Shopper, 2009
    Consumer Research on Gifting and Wish Lists 3Q'09
  4. Gift Registry - Mystery Shopping Study, 2009
    1. Overview and Goals
    2. Methodology
    3. The Store Factor
    4. The Online Registry & Shopping Experience
    5. Post Registration & Order Email Review
  5. Appendix
    1. 12th Annual Mystery Shopping - "e-tailing 100" Merchants
    2. Consumer Research - Profile of Participants
    3. Registry Mystery Shopping Summary - Table of Results
    4. About the e-tailing group

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This product was added to our catalog on Thursday 28 January, 2010.