Year Round Multi-Channel Gifting Report, February 2010

Description

The aim of this report is to help merchants capitalize on gifting opportunities by creating or improving cross-channel gifting experiences beyond the traditional 4Q holiday burst. This comprehensive, 40-page study includes key findings, checklists, and best-in-class examples from the perspective of both the merchant and the registrant. From information-gathering though post-order communication, our focus is on details and requirements to execute an exemplary experience that meets the needs of today’s multi-channel shopper.

1. Introduction
2. 12^th Annual Mystery Shopping Study, Gifting Results 4Q’09 & 4Q’08
3. Mindset of the Multi-Channel Shopper, 2009
   Consumer Research on Gifting and Wish Lists 3Q’09
4. Gift Registry – Mystery Shopping Study, 2009
   1. Overview and Goals
   2. Methodology
   3. The Store Factor
   4. The Online Registry & Shopping Experience
   5. Post Registration & Order Email Review
5. Appendix
   1. 12^th Annual Mystery Shopping – “e-tailing 100” Merchants
   2. Consumer Research – Profile of Participants
   3. Registry Mystery Shopping Summary – Table of Results
   4. About the e-tailing group