12th Annual Mystery Shopping Study Report

$395.00

This study benchmarks over 280 features on 100 B2C merchant websites that were mystery shopped in 4Q '09. Our extensive summary highlights key metrics and trends from both a service and selling perspective. Throughout, the presence of each element is presented via a series of 14 categories including an industry-at-large perspective. Stellar merchants are identified from both a merchandising and customer service perspective. A comprehensive index of those features and their penetration are included for at-a-glance viewing. Execution checklists wrap up the report with a goal of elevating features to differentiate and drive dollars.

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This product was added to our catalog on Wednesday 03 February, 2010.