Aligning Cross-Channel Strategies for Profitable Growth
This report is a compilation of responses and commentary from 152 senior executives with responsibility for e-commerce representing a cross-section of major B2C and B2B product categories. It is a robust compilation of aggregated responses and anonymous commentary to a 45-question survey completed in 1Q 2010. Results provide a unique overview - from the sellers' perspective, plus observations and guidelines are interjected from the e-tailing group, inc. based on 16 years of e-commerce and over 50+ years of retail experience. With 63 charts and tables for benchmarking website performance - more than any prior e-tailing group Merchant Survey (57 in '09 and 43 in '08) - this report is a comprehensive resource when planning and prioritizing site upgrades and enhancements. Use it as a valued reference source for strategy, merchandising, and marketing trends online.
This product was added to our catalog on Friday 16 April, 2010.