The web has afforded a new opportunity for entrepreneurs to compete as the cost of technology has come down substantially in the last few years. Despite this cost reduction, there is no excuse for not doing your homework in advance of your site development. I could have closed my eyes in every interview as the lessons were simple and ones we have all heard from our parents, our teachers and best bosses. In the process of developing our SMB Guide, I heard many words of wisdom but one of my favorites was prior to selecting a platform define 10 things your platform will have to do effectively from creating a database to uploading a product feed on Amazon or the user friendliness of one’s backend admin tool. Assess how effectively each of the tasks can be done on each of these potential platforms and quickly rule out ecommerce platforms that don’t accomplish your goals efficiently and effectively.

Read More »