A Task-Oriented Review of the Mobile Experience
DOES YOUR MOBILE CUSTOMER EXPERIENCE KEEP PACE?
The e-tailing group has once again brought their mystery shopping prowess to bear on a 62-page-no holds barred encompassing look at mobile from the shopper point-of-view. Leverage these in-depth findings to set a savvy course for 2015 to secure your share of mobile shopping.
READ THE RESULTS
In 2Q14 we benchmarked the on-the-go consumer experience from information gathering through purchasing and customer support. Find out the results of real shopping experiences as we evaluated the onsite user experience on 174 metrics, looking at 6 top tasks consumers are likely to perform along with the overall usability of their experience, including year-over-year results.
|Connect To A Store
||Search For A Product
||Buy A Product
|Visit Retailer’s Mobile Site (Key Page Analysis)
||Research A Product
||Seek Customer Service
REVIEW BEST PRACTICES AND ROADMAP 2015 MOBILE INITIATIVES
- 48 best practices are shared to understand how the best retailers merge navigational sophistication with merchandising inspiration
- 25 statistical charts and graphs focused on usability, browse and buy experiences, cross-channel execution and customer engagement
For a list of retailers reviewed or more information on the methodology, please email LF@e-tailing.com