Archive for the ‘Webinar’ Category

Webinar

Hitting the High Notes: Learn What Consumers and Retailers are Expecting This Holiday

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Description:

Retailers understand both the opportunity and the urgency that comes with the 4th Quarter. While sales volume is always unprecedented, consumers have more choice than ever before. Survival depends on being able to strum the right chords and hit the high notes in order that your brand meets desired selection criteria and to get picked as a favored retailer.

Reflections from this year’s robust research study, sponsored by MarketLive, center around the shopper. Heightened expectations are seen from a convenience and logistics point of view in order to compete as same day delivery and overnight options become the new normal. Mobile matters more than ever where stronger user experiences and better access via inventory transparency find smartphones serving as the connector to the physical store. The store experience continues to evolve as shoppers connect prior to and during store visits to gather information, price compare and purchase based on an ever-changing set of needs. Social has certainly made strides as 1 in 4 shoppers report making a purchase via this channel.

Engaging the shopper requires a unique ability to merchandise smart, present sophisticated gifting scenarios, while always maintaining superior service standards. Omnichannel access is an expectation for brick and mortar retailers and one that can serve as a point of differentiation in a world where our research indicates that the majority of shoppers will spend at least ¼ of their holiday budget with Amazon.

Research Objective and Methodology

Gain the consumer perspective regarding gift buying behavior, store selection criteria, the impact of mobile from a purchasing and store traffic perspective along with social’s evolving role in shopping

1,027 consumers completed an online questionnaire in September 2015

  • 51% female/49% male
  • Shopped online 4 or more times in the past year spending $250 or more
  • 100% owned a smartphone

Highlights

To elevate your holiday selling, the e-tailing group in conjunction with MarketLive shares the highlights from our 7th Annual Holiday Research study. After an extensive review of sites and selling techniques we ultimately selected 25 notes that retailers should attempt to hit to optimize your holiday season. Our focus is on 5 key areas.

A. Get Picked: Survival of the Fittest
B. Ready the Channels
C. Circle the Critical Holidays
D. Winning Gifting Tactics are Mandatory to Make the Numbers
E. High Notes to Sing Holiday Sales

Webinar

Retail Advertising Report Card

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Description:

Is Your Digital Marketing Making The Grade? These days, everyone is an omnichannel consumer. They shop in stores, online and on our phones, gathering information across multiple channels before making a purchase.

But even as marketers respond by pouring money into digital channels, they continue to earn poor grades from potential customers.

To score high with omnichannel consumers, marketers must find a way to stay connected to and speak consistently to them as they journey across channels.

Research Objective and Methodology

Surveyed 1000 consumers (50% female, 50% male) in April, 2015. All participants owned smartphones, spent at least $250 online, made online purchases at least 4 times a year, and completed a 25-question survey.

Highlights

  • Tie online behavior to offline results
  • Master the new fundamentals
  • Accurately link digital behavior to offline activity
  • Pass the marketing speed test
  • Mobile matters
  • Score high with customer-relevant marketing

Webinar

Solving The Behavioral Puzzle

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Retailers have an inkling about which buyer behavior indicates that shoppers are ready to buy – few are leveraging behavioral marketing and segmentation practices to effectively market to their customers.

The e-tailing group combined quantitative survey data and one-on-one interviews with leading retailers to take their pulse and more closely examine this behavior puzzle.

Retailers will learn:

  • How many marketing segments retailers are currently focused on and what they see as ideal
  • Why consistency is critical to omnichannel performance
  • What user behaviors are signals that shoppers are ready to how and which are integrated into their current marketing
  • How silos rather than omnichannel thinking prevails
  • Why retail desire is lofty though lack of resources and action hamper marketing efforts
  • How tools needed to power marketing are not in place

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Consistent Personalization Everywhere Consumers Shop

Personalization has continued to evolve as savvy retailers push the envelope to better target their customers in hopes of delivering more relevant engagement across every channel. From sophisticated onsite execution, elevated targeted email and retargeting to in-store adoption via mobile devices and ereceipts, one can’t help but notice personalization’s evolved presence.

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Are You Mobile-Minded Enough To Keep Your Customers Happy?

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A guide to mobile-engagement benchmarks and best practices for motivated retailers

Description

Our joint goal was to move beyond survey results to provide real insights into mobile engagement and to assess how “mobile-minded” today’s retailers really are across all available touch-points. Through our mystery-shopping framework, the e-tailing group explored mobile engagement while effectively evaluating retailers and keeping the consumer perspective top- of-mind. With the concept of mobile-mindedness as our focus, we built a calculator serving as a benchmark allowing for a single unit of measurement across each channel.

This whitepaper will begin by sharing the methodology, mobile-minded calculators and the merchants that were part of our research along with the topline findings. From there, we will delve into the details looking at each touch-point or channel from a more tactical point-of-view. Included in this section will be what makes for a mobile-minded experience, along with the supporting stat packs and requirements for effective or exemplary engagement. Lastly, we will explore the deal breakers that may cause your customers to conduct business with your competitors

What’s Included

I. Are you mobile-minded enough to win with customers?
II: Where retailers stand today when it comes to mobile engagement: Touch-Point Tactical Analysis

  • Email
  • Call Center
  • Twitter
  • Live Chat

III. Calculating Your Own Mobile-Minded Readiness
IV. Improving Your Score

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25 Hints For Turning Your Holiday Season Into An Omni-Channel Success Story

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Description

The e-tailing group once again partnered with MarketLive to find the consumer voice regarding their proposed omni-channel and cross-device research and buying behavior relative to gifting and 4Q14 holiday shopping.

2014 will prove to be a transformational year as omni-channel takes on more meaning than ever before. The customer once again is ahead of the retailer where omni-channel is fueled by growing mobile usage connecting the channels in unprecedented ways. Price and promotion will prove to be the true disrupters changing both channel and device behavior so creativity in selling will be essential to secure sales and maintain margin. Information and inventory transparency allows shoppers to learn more about products but also to select the channels from which they wish to purchase. Merchandising must be elevated to inspire and problem solve while customer service continues to weigh heavily in merchant selection as well.

Research Methodology and Process

1,000 consumers completed an online questionnaire in September 2014. The sample was 50% female/50% male, who had shopped online four or more times in the past year, typically spending $250 or more online annually.

Highlights

Survey findings and best-in-class examples are integrated into the 25 hints from 5 core elements:

  • Omni-channel Matters
  • Savvy Gifting Tactics
  • Power Up Promotions
  • Living by the Calendar
  • Take Care For Your Customers To Foster Loyalty

Webinar

Personalization Finally Comes Of Age; Consumers Force The Agenda

In this e-book, MyBuys and the e-tailing group partnered to explore personalization from both the retail lens and the consumer perspective. We hoped to trend personalization and marketing techniques that impact shopper attitudes and buying behavior across channels and devices.

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Webinar

Tips, Tricks And Secrets To Live Chat Success

50 retailers were selected for live chats where 2 tests per retailer were conducted and 30+ metrics evaluated.

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It’s The Season….A Practical, Tactical Guide To A Brighter Holiday Season

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See Also:
Press Release 10.29.2013
 

Description:

the e-tailing group one again joined forces with MarketLive for our fifth annual research study to find the consumer voice regarding their proposed online, mobile and social shopping behavior relative to gifting and 4Q13 holiday shopping including tactics that resonate and untapped merchant opportunities.

Research Methodology and Process

1,000 consumers completed an online questionnaire in September 2013. The sample was 50% female/50% male, who had shopped online four or more times in the past year, typically spending $250 or more online annually.

Highlights

Five Holiday Reflections that will Resonate with Retailers

  1. Differentiation is a Survival Mechanism
  2. Performance Powered Through Promotional Creativity
  3. A Superior Gifting Experience is Mandatory
  4. Timing is Everything
  5. The Acceleration and Embrace of Mobile and Social

Survey findings and best-in-class examples expound on these reflections and are the basis for a repository of best practices containing inspiring ideas that can still be executed onsite, via email and through mobile means for Holiday 2013.

Sponsor:

MarketLive

Webinar

Exceeding Customer Expectations This Holiday and Beyond

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Description:

Today’s customers are demanding and expect that superior customer experiences are par for the course. This includes efficiency across channels, flexibility in access all powered by personalization and sophisticated merchandising.

Retailers surely realize that performance must always be fine-tuned as harried shoppers are slow to convert but quick to abandon. This means leveraging data to deliver personalized messages that resonate with shoppers saving them time and finding solutions for all their shopping needs. Superior merchandising must be in place from the standards to the category-select and wrapped up with stellar service for a profitable holiday season.

Topics:

  • Current holiday forecasts from consumer and retail perspective
  • Why site performance matters and its impact on KPIs
  • Heightened expectations for the omni-channel experience and how savvy retailers are succeeding in a world of greater access
  • Winning merchandising and best practices that engage and convert shoppers
  • The importance of big data and why knowing your customer and crafting a targeted personalized shopping experience resonates
  • Customer service differentials for year-round success

Sponsor:

Pythian

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