Archive for the ‘Webinar’ Category

Webinar

Are You Holiday Ready?

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Description:

The holidays are upon us and retailers are readying their plans and ploys for the upcoming season. Learn where they have invested, what tactics they will put in play and how it’s likely to be a promotion-centric shopping season.

  • Retail Holiday Projections based on Baynote/e-tailing group 2013 Holiday Survey
  • Marketing And Promotion Budgets
  • The Influence Of Mobile This Holiday Season
  • Retail Readiness And Where Retailers Invested In Advance Of The Season
  • Tactical Investments From Key Pages To Onsite Search
  • Promotional Plays From Early-Bird To Last-Minute Strategies
  • The Free Shipping Conundrum

Sponsor:

Baynote

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No One Reads: Storytelling & Selling Through Video

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Description:

Surprise! No one reads. Have you heard this before? It’s widely known that the majority of people are visual or auditory learners, while only 1 in 10 learn best by reading. Actually, it’s impressive that you’ve made it to this point – take a quick break for a cat video if you need one.

Video is a form of content that many are adopting in an attempt to boost their product beyond just a picture. It’s a smart move that takes advantage of the fact that broadband penetration, combined with smartphone and tablet adoption, puts video at the fingertips of most online shoppers. How, we wondered, can we find out how retailers prioritize and plan video initiatives?

We went with the simple approach – we asked them. The e-tailing group reached out to the retail community to bring forth their experience with and opinions of video.

What’s Included:

  • Discussions with 20 executives from major brands and multi-channel retailers
  • An exploration of evolving video strategies and the range of retail scenarios from testing to optimization
  • Insights into how retailers are leveraging video from the product page and website to mobile and social channels
  • Retailer’s thoughts and experiences with consumer video adaptation, how to best implement and measure video, the incremental sales they achieved, and the lessons they learned along the way

Table Of Contents 

I. Introduction/Background
II. Video is a Content Standard
III. Consumers Drive Video Growth
IV. Brands Bolster Direct-to-Consumer and Channel Partnerships Via Video
V. Retailers Test and Optimize
VI. Video Empowers Shoppers to Purchase
VII. Optimization Starts with the Product Page
VIII. Mobile/Social/Store See Changing Dynamics
IX. Lesson Learned
X. Summary
XI. About the Companies
XII. Sources

Sponsor:

Invodo

Webinar

Live Chat Effectiveness: 2013

This year’s survey was fielded to an international sample of 4700 strong in January, 2013 where our emphasis was on 4 communication channels that included email, call center, chat and social. In-depth analysis of each was conducted where open-ended questions provided color commentary on the consumer perspective.

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Webinar

Fa, La, La…30 Last Minute Tricks to Maximize Holiday Selling

the e-tailing group one again joined forces with MarketLive for our fourth annual research study to find the consumer voice regarding proposed online, mobile and social shopping behavior relative to gifting and 4Q12 holiday shopping including tactics that resonate and untapped merchant opportunities.

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Webinar

Nine Steps to “Really” Knowing Your Customers

In this white paper, sponsored by MyBuys, we begin with an exploration of the consumer perspective on personalization via an online survey. Secondly, we incorporate the merchant point-of-view with outreach to 20 merchants, representing a cross-section of the retail community.

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Webinar

Mobile Marriage: Consumers Covet, Merchants Embrace

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Press Release

Description:

This white paper, sponsored by Kony, studies evolving consumer behavior relative to the mobile channel and mobile devices along with the merchant’s need to strategically prioritize and make the right mobile decisions in support of shoppers and the bottom-line.

It includes feedback from 1,000 consumers who completed an online survey about their mobile behavior and adoption. Merchant input via our Annual Merchant Survey explored mobile investment, traffic, revenue and execution as well as one-on-one interviews to gain the inside perspective on how mobile performed in 2011, 2012 initiatives and the opportunities and challenges that mobile has brought to bear as it accelerates in importance for consumers and their merchant counterparts.

Highlights:

  • How consumer research and buying behavior has shifted across channels and devices
  • Consumer satisfaction by shopping channels and devices
  • How consumer behavior and competitive parity push retailers to ratchet up their mcommerce initiatives
  • Trials and tribulations of retailers competing in a mobile-crazed environment
  • How organizations are driving mobile decision-making

Webinar

Taking Your Brand Beyond The Web – And Why You Need To Do It Now

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Description:

This white paper, sponsored by zMags, explores current market dynamics including Holiday‘11 performances with an emphasis on the explosion of devices and available channels that are connecting consumers. In particular, we believe 2012 will be the “Year of the Tablet” as merchants see significant traffic, commensurate revenue and conversion rates, causing them to pay attention to couch consumers and their corresponding behavior patterns.

Throughout we will incorporate questions that marketers must consider to be current in today’s engagement arena. We will also integrate highlights from proprietary     e-tailing group research, along with zMags and industry research in support of market trends and related dynamics.

Highlights Include

  • “Curating the Customer” showcase representing a cross-section of retail channels and categories
  • Multi-dimensional lookbooks that take on new meaning for both retailers and their customers
  • e-tailing group checklist for guiding connected customers through discovery

Webinar

Delivering Superior Shopping Experiences via Video

While much has been written about consumption patterns, only minimal fodder has been shared about video’s potential for impacting retail shopping experiences. Given that scenario, the e-tailing group sought to understand the consumer perspective and rationale regarding their embrace of video with sponsorship from Invodo, a full service ecommerce video solution.

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Webinar

Surviving Marketing Mania With a Solid 2012 Plan

There is a new “mania” in the marketing world and marketers are riding an ever-changing wave where making the right decisions means developing a solid 2012 plan. As consumers are more accessible via more channels, retailers must make choices about how to best deploy their finite marketing resources. The e-tailing group, with sponsorship from Bronto, a marketing platform for commerce, took a two-pronged approach to exploring the current marketing madness.

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Webinar

The Holiday Home Stretch – A Last Minute Cross-Channel Marketing and Merchandising Guide

The objective of our annual MarketLive/e-tailing group consumer survey was to find the consumer voice regarding proposed online shopping behavior relative to gifting and 4Q11 holiday shopping including tactics that resonate and untapped merchant opportunities.

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