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13th Annual Merchant Survey: Investing for Impact in an Omni-Channel Climate

Report Report $595
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e-tail / Detail e-tail detail 04.30.14
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Press Release 04.30.2014


This report is a comprehensive reference source for investing, merchandising, mobile, personalization, omni-channel thinking and benchmarking KPIs. A compilation of responses and commentary from 108 senior executives with responsibility for ecommerce, provides a unique seller’s perspective overview with observations and guidelines interjected from the e-tailing group, inc. based on 20 years of ecommerce and over 50+ years of retail experience.

What’s Included

  • Input from ecommerce executives representing major product categories being sold online
  • Aggregated responses to a 47-question survey completed 1Q 2014
  • 51 charts and tables for benchmarking strategic, merchandising and omni-channel initiatives as well as website performance

Table of Contents

  1. Reflections on the State of the Industry
  2. Methodology and Topline Findings
  3. Investment Strategies
  4. Merchandising and Tactics
  5. KPIs
  6. Personalization
  7. Mobile and Social Media
  8. 2014 Top Issues and Checklist for Impact Investing


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