Archive for the ‘Available for Purchase’ Category

Report

Mobile Momentum

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Press Release

Description:

For the past 5 years, the e-tailing group has strived to be in the forefront of mobile by adapting to our industry-respected Mystery Shopping Study to the mobile channel. Objectives for the 2015 survey were to explore the evolution of mobile shopping in the context of greater adoption by consumers and retailers alike. We will assess the year-over-year trends, highlight top performing mobile retailers and key in on best practices.

In 3Q15 we benchmarked the on-the-go consumer experience from information gathering through purchasing and customer support. Find out the results of real shopping experiences as we evaluated the onsite user experience on 172 metrics, looking at 6 top tasks consumers are likely to perform along with the overall usability of their experience, including year-over-year results.

Check for Product at Retail Store Find A Product (Search & Navigation) Buy A Product
Browse Key Pages Research A Product Seek Customer Service

What’s Included:

  • 44-page-no holds barred encompassing look at mobile from the shopper point-of-view.
  • 6 key themes from inventory transparency to omnichannel purchasing
  • Winning retailer performance across key pages
  • 25 best practices are shared to understand how the best retailers present key pages, showcase merchandising and navigation, streamline purchasing and support customer service
  • 20 statistical charts and graphs focused on usability, browse and buy experiences, cross-channel execution and customer engagement
Mobile Merchants 3Q15
Advance Auto Parts Dick’s Sporting Goods Kay PetSmart The Men’s Wearhouse
Amazon eBags Kohl’s QVC The North Face
American Eagle Outfitters Estee Lauder L.L. Bean REI Tory Burch
Apple FTD Lane Bryant Saks Fifth Avenue Toys ‘R Us
Barnes & Noble Finish Line Lenovo Sears Ulta
Best Buy Foot Locker Lowe’s Sephora Urban Outfitters
Burberry Gap Macy’s Staples Victoria’s Secret
Coach HSN Neiman Marcus Steve Madden Walgreen’s
Crate&Barrel JCPenney Nordstrom Target Walmart
Crutchfield Kate Spade Office Depot The Home Depot Williams-Sonoma

Report

Retailers Propel Ahead Making Progress in Mobile Customer Experiences

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A Task-Oriented Review of the Mobile Experience

DOES YOUR MOBILE CUSTOMER EXPERIENCE KEEP PACE?

The e-tailing group has once again brought their mystery shopping prowess to bear on a 62-page-no holds barred encompassing look at mobile from the shopper point-of-view. Leverage these in-depth findings to set a savvy course for 2015 to secure your share of mobile shopping.

READ THE RESULTS

In 2Q14 we benchmarked the on-the-go consumer experience from information gathering through purchasing and customer support. Find out the results of real shopping experiences as we evaluated the onsite user experience on 174 metrics, looking at 6 top tasks consumers are likely to perform along with the overall usability of their experience, including year-over-year results.

Connect To A Store Search For A Product Buy A Product
Visit Retailer’s Mobile Site (Key Page Analysis) Research A Product Seek Customer Service

REVIEW BEST PRACTICES AND ROADMAP 2015 MOBILE INITIATIVES

  • 48 best practices are shared to understand how the best retailers merge navigational sophistication with merchandising inspiration
  • 25 statistical charts and graphs focused on usability, browse and buy experiences, cross-channel execution and customer engagement

For a list of retailers reviewed or more information on the methodology, please email LF@e-tailing.com

Podcast

13th Annual Merchant Survey: Investing for Impact in an Omni-Channel Climate

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e-tail / Detail e-tail detail 04.30.14
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Press Release 04.30.2014
Infographic

Description

This report is a comprehensive reference source for investing, merchandising, mobile, personalization, omni-channel thinking and benchmarking KPIs. A compilation of responses and commentary from 108 senior executives with responsibility for ecommerce, provides a unique seller’s perspective overview with observations and guidelines interjected from the e-tailing group, inc. based on 20 years of ecommerce and over 50+ years of retail experience.

What’s Included

  • Input from ecommerce executives representing major product categories being sold online
  • Aggregated responses to a 47-question survey completed 1Q 2014
  • 51 charts and tables for benchmarking strategic, merchandising and omni-channel initiatives as well as website performance

Table of Contents

  1. Reflections on the State of the Industry
  2. Methodology and Topline Findings
  3. Investment Strategies
  4. Merchandising and Tactics
  5. KPIs
  6. Personalization
  7. Mobile and Social Media
  8. 2014 Top Issues and Checklist for Impact Investing

C5M_Baynote_WorldCupofEcommerce_CS6_V5_wgrass_small

Report

Merchants Seek Mobile Mastery: A Task-Oriented Review of the Mobile Experience

For the past 4 years, the e-tailing group has strived to be in the forefront of mobile by adapting our industry respected mystery shopping to the mobile channel. Objectives for the 2013 survey were to assess the year-over-year trends, highlight top mobile retailers and key in on best practices. Retailers can then roadmap opportunities to evolve this technology in hopes of maintaining parity with their competitors all the while staying in step with the connected consumer.

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Report

12th Annual Merchant Survey: Superior Shopping Experiences: Compelling Merchandising and Marketing for Connected Customers

This report is a comprehensive reference source for strategy, merchandising, and marketing trends online and across channels. A compilation of responses and commentary from 147 senior executives with responsibility for ecommerce, results provide a unique overview – from the sellers’ perspective, with observations and guidelines interjected from the e-tailing group, inc. based on 18 years of ecommerce and over 50+ years of retail experience.

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Report

the e-tailing group 15th Annual Mystery Shopping Study Summary Report

This study benchmarks 314 features on 100 B2C merchant websites that were mystery shopped in 4Q ’12. Our extensive summary highlights key metrics and trends from both a service and selling perspective.

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Report

11th Annual Merchant Survey: Customer Experience Escalation: Making the Right Choices in a Connected World

This report is a comprehensive reference source for strategy, merchandising, and marketing trends online and across channels. A compilation of responses and commentary from 147 senior executives with responsibility for ecommerce, results provide a unique overview – from the sellers’ perspective, with observations and guidelines interjected from the e-tailing group, inc. based on 18 years of ecommerce and over 50+ years of retail experience.

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Report

the e-tailing group 14th Annual Mystery Shopping Study Summary Report

This study benchmarks 382 features on 100 B2C merchant websites that were mystery shopped in 4Q ’11. Our extensive summary highlights key metrics and trends from both a service and selling perspective.

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Report

Champagne Tastes and Caviar Dreams: A Global Look at Luxury

By assessing a core group of retailers and brand manufacturers from the vantage point of the affluent customer, the goal of this comprehensive 66-page report is to provide an overview of how the luxury market is using the Internet and mobile devices for branding/selling with guidelines to help merchants deliver a sophisticated digital experience that drives engagement.

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Report

2nd Annual Mobile Commerce Mystery Shopping Study Report

The goal of this comprehensive 53-page report is to keep abreast of the changing mobile landscape, tap into emerging trends, and share with the ecommerce industry any important benchmarks that shape the consumer-centric, mobile user experience. It presents an in-depth look at many current shopping behaviors while also providing a blueprint for executing best-in-breed mcommerce; keeping the customer top-of-mind.

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