Archive for the ‘Etail / Detail’ Category


Omnichannel Clout

Heightened shopper expectations are forcing stores to transform their identities, thinking and in-store endeavors. While initially some industry pundits and retailers themselves perceived stores to be a liability, they are today at the core of one’s omnichannel vision.

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the e-tailing group 16th Annual Mystery Shopping Study Summary Report

e-tail / Detail e-tail detail
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Press Release 01.21.14
Press Release 01.30.14
Press Release 02.13.14


This study benchmarks 335 features on 100 B2C merchant websites that were mystery shopped in 4Q ’13. Our extensive summary highlights key metrics and trends from both a service and selling perspective. Throughout, the presence of each element is presented via a series of 13 categories including an industry-at-large perspective. Stellar merchants are identified from a merchandising and customer service perspective.


Experiential and Express Shopping Fuel Online Channel Growth, Mystery Shopping, Holiday 2007

A comprehensive review of the state entire shopping experience from the customer’s perspective based on the e-tailing group’s survey of100 top merchants…

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