The most popular responses focused on ways the in-store experience could enhance digital: For example, 84% said they liked combining the efficiency of digital with the tangibility of retail stores. – See more at: http://www.emarketer.com/Article/Digital-Buyers-Still-Want-Physical-Stores/1013208#sthash.yZPeyTZt.dpuf
Archive for the ‘Press Pickups’ Category
While some industry pundits and retailers once perceived stores to be a liability, stores are now at the core of retailers’ omnichannel vision. But for those plans to come to fruition, retailers need to make important choices about the services they offer, the underpinning technology that supports shoppers’ needs, and the technology they can use in stores to foster a superior shopping experience
the omnichannel opportunity is unrealized…significant gaps exist between what shoppers expect and what retailers are currently delivering…well heeled retailers are making the necessary and right investments to allow shoppers to easily shift channels, but the promise of omnichannel has not been fully realized.
This year we are seeing confident consumers who know how to use their smartphone to be an informed and efficient shopper across all available channels
e-tailing group’s 7th Annual Consumer Personalization Survey found that 52% of consumers believe most online retailers can recognize them as the same person across devices and personalize their experience accordingly.
Every shopper shops differently and you don’t know what stage of their shopping they’re in so you have to hit them from every angle.
Top-rated retailers enable customers to checkout with five or fewer total steps/screens to fill out. Nearly all of the retailers (98 percent) now offer the ability to pre-populate the customer profile in the shopping cart so shoppers can check out faster. In addition, half have enabled one-click checkout.