Archive for the ‘Press Releases’ Category
Key themes emerged from the e-tailing group’s comprehensive review of 50 retailers focusing on
key pages and a task-driven orientation among shoppers relative to mobile behavior. The
investments being made in mobile are paying off as an evolved customer experience is being
put forth by the best retailers. Merchandising permeates the site experience and information
tactics from the product page to category content support shopper decision-making. Inventory
transparency is the foundation of omnichannel shopping behavior as product lookup and pickup
are everyday behavior for many shoppers where access to one’s profile across channels begins
to see traction.
The most popular responses focused on ways the in-store experience could enhance digital: For example, 84% said they liked combining the efficiency of digital with the tangibility of retail stores. – See more at: http://www.emarketer.com/Article/Digital-Buyers-Still-Want-Physical-Stores/1013208#sthash.yZPeyTZt.dpuf
While some industry pundits and retailers once perceived stores to be a liability, stores are now at the core of retailers’ omnichannel vision. But for those plans to come to fruition, retailers need to make important choices about the services they offer, the underpinning technology that supports shoppers’ needs, and the technology they can use in stores to foster a superior shopping experience
the omnichannel opportunity is unrealized…significant gaps exist between what shoppers expect and what retailers are currently delivering…well heeled retailers are making the necessary and right investments to allow shoppers to easily shift channels, but the promise of omnichannel has not been fully realized.
This year we are seeing confident consumers who know how to use their smartphone to be an informed and efficient shopper across all available channels
e-tailing group’s 7th Annual Consumer Personalization Survey found that 52% of consumers believe most online retailers can recognize them as the same person across devices and personalize their experience accordingly.