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Press Releases

the e-tailing group 18th Annual Mystery Shopping Study Summary Report

e-tailing_PressRelease_01272016

Press Releases

American Eagle Outfitters Aces the e-tailing group’s 2015 Mobile Mystery Shopping Index

Key themes emerged from the e-tailing group’s comprehensive review of 50 retailers focusing on
key pages and a task-driven orientation among shoppers relative to mobile behavior. The
investments being made in mobile are paying off as an evolved customer experience is being
put forth by the best retailers. Merchandising permeates the site experience and information
tactics from the product page to category content support shopper decision-making. Inventory
transparency is the foundation of omnichannel shopping behavior as product lookup and pickup
are everyday behavior for many shoppers where access to one’s profile across channels begins
to see traction.

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Digital Buyers Still Want Physical Stores

The most popular responses focused on ways the in-store experience could enhance digital: For example, 84% said they liked combining the efficiency of digital with the tangibility of retail stores. – See more at: http://www.emarketer.com/Article/Digital-Buyers-Still-Want-Physical-Stores/1013208#sthash.yZPeyTZt.dpuf

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Store service with a smile (and a touch of web and mobile technology)

While some industry pundits and retailers once perceived stores to be a liability, stores are now at the core of retailers’ omnichannel vision. But for those plans to come to fruition, retailers need to make important choices about the services they offer, the underpinning technology that supports shoppers’ needs, and the technology they can use in stores to foster a superior shopping experience

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Omnichannel Shoppers Rank their Druthers

the omnichannel opportunity is unrealized…significant gaps exist between what shoppers expect and what retailers are currently delivering…well heeled retailers are making the necessary and right investments to allow shoppers to easily shift channels, but the promise of omnichannel has not been fully realized.

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Winning holiday shoppers from Amazon means offering low prices and free shipping

This year we are seeing confident consumers who know how to use their smartphone to be an informed and efficient shopper across all available channels

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Digital Consumers “At Least Two Years” Ahead of Retailers

Retailers are having a difficult time keeping up with the technology adoption rate by consumers.

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Holiday Shoppers Head to Store, Phone in Hand

Most shoppers (62%) will make a purchase as a results of a notification or offer sent to their mobile device while in a store

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Let me tell you what I want

The more I can control what retailers do based on my interests, the better I believe my shopping experience will be.

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Marketers Are Struggling to Keep Up Customer Expectations: Here’s Proff

e-tailing group’s 7th Annual Consumer Personalization Survey found that 52% of consumers believe most online retailers can recognize them as the same person across devices and personalize their experience accordingly.

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