Archive for the ‘Whitepaper’ Category

Whitepaper

Make It Visual: Online Shopper Preferences For Rich Media

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Description:

Rich media like video, spin photography, interactive video, walkthroughs, and more are the future of online commerce. Says who? Your shoppers. To find out what shoppers think about visual content, we surveyed over 1,000 consumers to learn about their preferences for visual content while shopping online.

The results were overwhelmingly positive. Shoppers of all ages, incomes and spending levels want video and interactive content as a part of their online shopping experience. Nearly 9 in 10 consumers agree that shopping online is both more efficient and more effective with visuals beyond product photography.

What’s Included:

Consumers Crave Visual Content

  1. The Product Page is the Most Important Place for Visual Content
  2. Spin is More Helpful than Photography
  3. Wanted: Visual Content for High Consideration Categories
  4. Two in Three Shoppers Would Rather Use Visual Content than Interact with Customer Service
  5. Consumers Want Visual Content on Mobile

Sponsor: Invodo

WhitepaperWebinar

Consistent Personalization Everywhere Consumers Shop

Personalization has continued to evolve as savvy retailers push the envelope to better target their customers in hopes of delivering more relevant engagement across every channel. From sophisticated onsite execution, elevated targeted email and retargeting to in-store adoption via mobile devices and ereceipts, one can’t help but notice personalization’s evolved presence.

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Are You Mobile-Minded Enough To Keep Your Customers Happy?

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A guide to mobile-engagement benchmarks and best practices for motivated retailers

Description

Our joint goal was to move beyond survey results to provide real insights into mobile engagement and to assess how “mobile-minded” today’s retailers really are across all available touch-points. Through our mystery-shopping framework, the e-tailing group explored mobile engagement while effectively evaluating retailers and keeping the consumer perspective top- of-mind. With the concept of mobile-mindedness as our focus, we built a calculator serving as a benchmark allowing for a single unit of measurement across each channel.

This whitepaper will begin by sharing the methodology, mobile-minded calculators and the merchants that were part of our research along with the topline findings. From there, we will delve into the details looking at each touch-point or channel from a more tactical point-of-view. Included in this section will be what makes for a mobile-minded experience, along with the supporting stat packs and requirements for effective or exemplary engagement. Lastly, we will explore the deal breakers that may cause your customers to conduct business with your competitors

What’s Included

I. Are you mobile-minded enough to win with customers?
II: Where retailers stand today when it comes to mobile engagement: Touch-Point Tactical Analysis

  • Email
  • Call Center
  • Twitter
  • Live Chat

III. Calculating Your Own Mobile-Minded Readiness
IV. Improving Your Score

WhitepaperWebinar

25 Hints For Turning Your Holiday Season Into An Omni-Channel Success Story

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Description

The e-tailing group once again partnered with MarketLive to find the consumer voice regarding their proposed omni-channel and cross-device research and buying behavior relative to gifting and 4Q14 holiday shopping.

2014 will prove to be a transformational year as omni-channel takes on more meaning than ever before. The customer once again is ahead of the retailer where omni-channel is fueled by growing mobile usage connecting the channels in unprecedented ways. Price and promotion will prove to be the true disrupters changing both channel and device behavior so creativity in selling will be essential to secure sales and maintain margin. Information and inventory transparency allows shoppers to learn more about products but also to select the channels from which they wish to purchase. Merchandising must be elevated to inspire and problem solve while customer service continues to weigh heavily in merchant selection as well.

Research Methodology and Process

1,000 consumers completed an online questionnaire in September 2014. The sample was 50% female/50% male, who had shopped online four or more times in the past year, typically spending $250 or more online annually.

Highlights

Survey findings and best-in-class examples are integrated into the 25 hints from 5 core elements:

  • Omni-channel Matters
  • Savvy Gifting Tactics
  • Power Up Promotions
  • Living by the Calendar
  • Take Care For Your Customers To Foster Loyalty

Whitepaper

Onsite Search: My Way or the Highway

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Powerpoint
Coming soon…

Description:

Explore consumer perspectives on shopping for information-intensive products across devices and channels. Existing search functionality will be reviewed along with respective satisfaction levels. Lastly, consumer decision-making patterns will be assessed to understand preferences in onsite search behavior.

What’s Included:

  • The Undecided Shopper
  • The Current State of Onsite Search
  • Three Emerging Onsite Search Themes
    1. Shopping based on my needs and preferences is better than searching by product specs
    2. Product specs are about the product, not about my needs and preferences
    3. Existing search tools aren’t as intuitive as I might like and often don’t produce the right results
  • The dSide Factor: Exceeding Consumer Search Expectations

Whitepaper

UPS Pulse of the Online Shopper™

This year’s study goes beyond other retail industry studies to give a 360o perspective into consumer shopping.

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Whitepaper

BoldChat for Mobile

This report, based on the survey results with nearly six thousand respondents across ten countries, sheds light on mobile engagement, including its current state, channels in use, which industries consumers are engaging with, and how well they are doing.

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Whitepaper

Your Site Experience is Old School: How to Meet the Modern Shoppers’ Demands

Shoppers are bored and often uninspired where a need for new technology to aid shoppers in product discover and navigation is long overdue.

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WhitepaperWebinar

It’s The Season….A Practical, Tactical Guide To A Brighter Holiday Season

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See Also:
Press Release 10.29.2013
 

Description:

the e-tailing group one again joined forces with MarketLive for our fifth annual research study to find the consumer voice regarding their proposed online, mobile and social shopping behavior relative to gifting and 4Q13 holiday shopping including tactics that resonate and untapped merchant opportunities.

Research Methodology and Process

1,000 consumers completed an online questionnaire in September 2013. The sample was 50% female/50% male, who had shopped online four or more times in the past year, typically spending $250 or more online annually.

Highlights

Five Holiday Reflections that will Resonate with Retailers

  1. Differentiation is a Survival Mechanism
  2. Performance Powered Through Promotional Creativity
  3. A Superior Gifting Experience is Mandatory
  4. Timing is Everything
  5. The Acceleration and Embrace of Mobile and Social

Survey findings and best-in-class examples expound on these reflections and are the basis for a repository of best practices containing inspiring ideas that can still be executed onsite, via email and through mobile means for Holiday 2013.

Sponsor:

MarketLive

Whitepaper

Mobile Momentum: Highlights from the 2013 Research & Buying Behavior Survey

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Press Release 09.30.2013

Description:

Local Corporation’s Krillion Shopping Platform, in partnership with e-tailing group, released its second annual Mobile Local Shopper study, exploring the continued evolution of the mobile local shopper, with emphasis on pre-purchase research and buying behaviors. The report explores how and where consumers access mobile devices for shopping throughout the path to purchase, both in pre-purchase research and in-store. The report also gauges shopper dependence on key information resources and consumer conveniences provided by retail and brand marketers through various channels with tips and recommendations for capturing mobile shoppers throughout the “local” store path to purchase.

Research Methodology and Process:

Our online survey of 1005 consumers was completed in August, 2013 and was evenly split across gender lines. All respondents were pre-qualified for smartphone ownership and had shopped at least several times per month online spending at least $250 annually. From a demographic standpoint, a cross-section of consumers by age that aligned with the Internet population was utilized where 45% earned $75K or more and 55% had at least a college education while 54% had children in the household.

Highlights:

  • Smartphone users do their homework in advance of local store visits where research is top-of-mind
  • Consumers accelerate smartphone usage and are active and aggressive in the research and pursuit of shopping needs
  • Smartphones are multi-purpose arming shoppers with knowledge they need providing access to store information, pricing, email and apps to ultimately foster local decision-making
  • Year-over-year interest and use of smartphones accelerates at an astounding rate
  • Path to purchase funnel finds shoppers conducting certain types of behavior at distinct times in hopes of expediting their shopping via smartphone
  • Top time-savers that make for more efficient shopping experiences
  • Proliferation of smartphones sees shoppers often using 2 devices to complete their shopping
  • Shoppers gravitate to channels on their perceived strengths and use in conjunction with one another or across channels

Sponsor:

Krillion by Local

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