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Whitepaper

The Mobile Consumer Highlights From E-Tailing Group/Branding Brand 2013 Mobile Consumer Survey

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Description:

Create a co-branded thought leadership study that explores evolving consumer behavior and intent relative to the mobile channel and mobile devices 

Research Methodology and Process:

1204 consumers completed an online questionnaire in July, 2013 where gender split was 45% female/55% male and 100% owned a smartphone

Highlights:

  • Consumers are comfortable on their smartphones where browsing and purchasing is standard fare
  • Consumers are split between interested and active and those simply not interested which most often defines their behavior
  • Satisfaction with mobile devices and interest in buying more via these channels bodes well for future growth
  • Concerns still persist about credit card utilization and checkout posing problems for growth
  • Consumers report a mixed bag relative to the sophistication of mobile experiences received despite the high expectations for a strong feature set that are in place

Sponsor:

Branding Brand

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No One Reads: Storytelling & Selling Through Video

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Description:

Surprise! No one reads. Have you heard this before? It’s widely known that the majority of people are visual or auditory learners, while only 1 in 10 learn best by reading. Actually, it’s impressive that you’ve made it to this point – take a quick break for a cat video if you need one.

Video is a form of content that many are adopting in an attempt to boost their product beyond just a picture. It’s a smart move that takes advantage of the fact that broadband penetration, combined with smartphone and tablet adoption, puts video at the fingertips of most online shoppers. How, we wondered, can we find out how retailers prioritize and plan video initiatives?

We went with the simple approach – we asked them. The e-tailing group reached out to the retail community to bring forth their experience with and opinions of video.

What’s Included:

  • Discussions with 20 executives from major brands and multi-channel retailers
  • An exploration of evolving video strategies and the range of retail scenarios from testing to optimization
  • Insights into how retailers are leveraging video from the product page and website to mobile and social channels
  • Retailer’s thoughts and experiences with consumer video adaptation, how to best implement and measure video, the incremental sales they achieved, and the lessons they learned along the way

Table Of Contents 

I. Introduction/Background
II. Video is a Content Standard
III. Consumers Drive Video Growth
IV. Brands Bolster Direct-to-Consumer and Channel Partnerships Via Video
V. Retailers Test and Optimize
VI. Video Empowers Shoppers to Purchase
VII. Optimization Starts with the Product Page
VIII. Mobile/Social/Store See Changing Dynamics
IX. Lesson Learned
X. Summary
XI. About the Companies
XII. Sources

Sponsor:

Invodo

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How Consumers Shop with Video

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Description:

Last year, the e-tailing group and Invodo completed a groundbreaking study on consumers’ use of and sentiment towards video. We discovered key insights into video consumption directly from shoppers, but a lot can change in a year. Have consumers’ opinions of video, frequency of viewership, or video demands shifted?

We surveyed over 1,000 consumers to provide updated data on shopper’s behavior and sentiments towards video, as well as to uncover brand new insights.

Key Takeaways Include:

    • Video consumption trends
    • How video boosts consumer confidence
    • Which categories see the most video viewership
    • Why video on the product page is more important than ever
    • Video’s impact across mobile devices

Sponsor:

Invodo

Whitepaper

Engage Consumers & Increase Buyer Readiness Through Customer-Centric Marketing

In this e-book, MyBuys and the e-tailing group partnered to conduct primary research focused on consumer reaction and perception to customer-centric marketing approaches.

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Whitepaper

The Merchantry Report: The State of Online Marketplaces 2012

the e-tailing group and Merchantry jointly constructed an extensive, first-of-its-kind survey to contrast and compare the consumer experience of searching and shopping marketplaces across the web, versus traditional retailer encounters. An in-depth look at merchandising and customer service supports insights. The goal was to establish benchmark data for these marketplaces.

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The Connected Consumer 2012 – Evolving Buying Patterns

This white paper takes a second look at the Connected Consumer, pairing results of a new online survey with our initial research conducted in mid-2011. Findings demonstrate evolving consumer behavior in light of mobile, social and PC growth as new channels and new devices continue to escalate in importance.

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On the Road Again with Mobile: Consumers Demand a “Fully Loaded” Experience

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e-tail / Detail e-tail detail 7.24.12
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e-tail / Detail e-tail detail 7.31.12
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Press Release 7.24.12

Description

The goal of this comprehensive study is to follow mobile’s evolution as the gap between channels narrows, to keep abreast of the changing mobile landscape, tap into emerging trends, and to share with the ecommerce industry important benchmarks that shape the customer-centric, mobile user experience.

Findings from the 3rd Annual e-tailing group Mobile Commerce Mystery Shopping Study are based on iPhone experiences that benchmark 168 metrics on 50 sites (EG M50) across 13 product categories. Features and functionality were reviewed including an exploration of the entire site through the checkout process to evaluate today’s user experience.

Highlights Include:

  • Top merchant and category performers
  • Key mobile performance indicators
  • Key page performers
  • Best-in-class examples

Whitepaper

Metrics Therapy—Details, Dashboards and Diligence

This white paper, sponsored by Baynote, examines how merchants are thinking about metrics today, and futuristically. A cross-section of retailers discussed a range of topics including the metrics most important for running their businesses and whether, for analysis purposes, senior management focused on the same or other statistics beyond those being used by business units.

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Racing on the Technology Treadmill: Confronting the Pace of Change

This white paper tackles the technology “pace of change” challenge in partnership with KalioCommerce, a full service SaaS offering specifically for emerging and mid-market online B2C and B2B companies. Some of their perspective is interwoven with the e-tailing group point-of-view gleaned from qualitative and quantitative research within the retail community.

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Whitepaper

Live Chat Effectiveness

This report reveals online shopper attitudes, opinions, and behaviors relative to live chat. It address many of the recommendations from the 2011 edition which included the desire to discover what leads someone to choose live chat as their communication method of preference, the satisfaction level of chats resultant from both opt-in scenarios and proactive invitations, along with a continued focus on monitoring chat adoption and usage outside of the United States, specifically in the United Kingdom (UK).

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