Archive for March, 2010

Are email reminders of products abandoned in the shopping cart an intelligent policy or an intrusive ploy?

Posted on March 15th, 2010 by

While preparing out latest e-tail detail, “More Merchants Rely on Email to Minimize Cart Abandonment,” the question of customer privacy sparked a conversation within our office.

Is reaching out to customers to remind them that products are left behind good customer service or does it cross a boundary and become intrusive?

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