Archive for May, 2010

Webinar

Social Shopping Survey 2.0: Customer Trust and Online Shopping

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Description:

To assess consumer motivations and preferences regarding online product research and customer reviews an online questionnaire was fielded in March 2010 to over 1,000 consumers who shop at least 4 times per year and spend $250 or more annually shopping online.

In addition to uncovering current behaviors, the survey reveals how online shopping has changed in the past few years, building upon, and contrasting with, the e-tailing group/PowerReviews 2007 Social Shopping Study.

The 2010 study focuses on three key areas:

  • How, when and why consumers are conducting online product research
  • Behaviors and expectations related to customer reviews
  • How consumers are using social media to shop and interact with brands and retailers online.

Sponsor:

PowerReviews

Whitepaper

The Emerging Retailer-A Guide For Ecommerce Powerplays

The goal of this Guide is to suggest the questions merchants should be thinking about as they assess real opportunities for their businesses. It was developed with input from over thirty merchants in various stages of ecommerce evolution; from brand name manufacturers to early startups who have built their presence on a great idea and scrappy social media.

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Press Releases

Online Retailers Socialize Shopping

A March 2010 study from the e-tailing group and PowerReviews found that one-half of Internet users research online before making any type of purchase—on the Web, in a store or through any other method. They typically said doing their own research online saved them time and made them more confident about their purchases.

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Press Releases

Online Merchants Are Sending More Personalized And Compelling E-Mail

Online merchants are improving their e-mail marketing campaigns by creating more compelling content, personalizing the messages and sending them to more recipients, suggest survey data from The E-tailing Group, a research firm.

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Press Releases

Online Research Still Key Tool For Consumers

Online research continues to play a key role in consumer shopping behavior, according to a new study from the e-tailing group and PowerReviews.

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Press Releases

More Retailers Are Engaging Shoppers In The Mobile Realm

The number of retailers reaching out to shoppers through their mobile phones is increasing significantly: 27% of merchants say they are engaging shoppers via mobile this year compared with only 11% last year, The E-tailing Group says in its 9th Annual Merchant Survey.

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Press Releases

2010 Social Shopping Study Reveals Changes in Consumers’ Online Shopping Habits and Usage of Customer Reviews

The e-tailing group and PowerReviews today release the findings of the 2010 Social Shopping Study, which surveyed over 1,000 consumers who shop at least 4 times per year and spend $250 or more annually shopping online, to assess their motivations and preferences regarding online product research and customer reviews. In addition to uncovering current behaviors, the survey reveals how online shopping has changed in the past few years, building upon, and contrasting with, the e-tailing group/PowerReviews 2007 Social Shopping Study.

Read More »

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