Archive for July, 2010

More Merchants Plan To Personalize

Personalization is becoming far more common on retailers’ web sites as merchants seek to bolster their bottom line with upsells and cross-sells, according to a new report and survey from personalization technology vendor MyBuys Inc. and research firm The E-tailing Group Inc.

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Parsons’ Students Apply e-tailing group Mystery Shopping Methodology to Learn eCommerce Ropes

Posted on July 13th, 2010 by

For the second consecutive year students in Joan Abraham’s e-Marketing class at Parsons the New School of Design applied e-tailing group Mystery Shopping metrics to their major term assignment of identifying best practices for merchandising a website.

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Personalization Helps Shoppers Shop

Consumers want—and many expect—personalized product recommendations, according to a new report and survey from personalization technology vendor MyBuys Inc. and research firm The E-Tailing Group Inc.

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Social Shopping and Networks

Facebook, Twitter and YouTube meant little to most marketers a few years ago. But today they’re part of the everyday concerns in e-retailers’ marketing departments.

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New Research Shows Online Shoppers Expect Personalized Merchandising

Consumers want to get personal right from the start while shopping online, new research shows.

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Delivery Services-Efficient Shipping Methods Boost Service, Trim Costs

Even with the rebound in online sales growth this year, retailers are still looking for ways to provide high levels of service to value-conscious consumers while keeping operating costs down. Nowhere is this more pressing than when it comes to delivering orders to customers.

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Site Search-Retailers Work Harder To Deliver the Right Results

Consumers don’t want to hunt around a retailer’s web site for a product. They want to find it quickly and with minimal effort.

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