Archive for October, 2011

Marketlive Survey Says: Consumers to Spend More and Buy More Online This Year

MarketLive has commissioned the report on holiday shopping plans, conducted by the e-tailing Group, for the last three years.

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Champagne Tastes and Caviar Dreams: A Global Look at Luxury-Part I

Posted on October 25th, 2011 by

As believers that “retail is in the details” it was time to leverage our 14-year mystery shopping track record and bring that same level of diligence to understanding how luxury retailers and brand manufacturers are making their mark on ecommerce, social networks and mobile channels to effectively connect with customers in today’s global selling environment.

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Whitepaper

The Connected Consumer

To understand what makes the connected customer tick and what retailers can do to ensure their brands are top-of-mind when these customers start and finish their browse and buy agendas, we conducted an online survey of 1,000 consumers.

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Webinar

Surviving Marketing Mania With a Solid 2012 Plan

There is a new “mania” in the marketing world and marketers are riding an ever-changing wave where making the right decisions means developing a solid 2012 plan. As consumers are more accessible via more channels, retailers must make choices about how to best deploy their finite marketing resources. The e-tailing group, with sponsorship from Bronto, a marketing platform for commerce, took a two-pronged approach to exploring the current marketing madness.

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Webinar

The Holiday Home Stretch – A Last Minute Cross-Channel Marketing and Merchandising Guide

The objective of our annual MarketLive/e-tailing group consumer survey was to find the consumer voice regarding proposed online shopping behavior relative to gifting and 4Q11 holiday shopping including tactics that resonate and untapped merchant opportunities.

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What Retailers Can Learn From Luxury Brands

As the powers of mobile, social and web continue to develop, retailers must implement compelling multimedia elements such as photos, video and blogging to excel in the space. The luxury retail market in particular has provided optimal examples of branding and multichannel engagement.

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Mobile Commerce Forum Report: Two Retailers Move To The Next Stage Of M-Commerce

“The challenges to stand-out mobile site design” with Lauren Freedman, president of The E-tailing Group Inc., an e-commerce consulting firm.

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Adobe, E-Tailing Group Share How to Perfect the Product Page

As the holiday season rapidly approaches, retailers are working to ensure that their product pages — the very foundation of retail sites — are optimized to meet consumer expectations and convert browsers to buyers. In a recent addition to the Shop.org white paper library, executives from the e-tailing group and Adobe outline an extensive checklist of product page best practices across product page strategies, imagery standards, category-centric tools, video and product recommendations.

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15 ‘Must-Dos’ To Make Mobile Design Stand Out

Letting m-commerce shoppers drill down for more information on products is just one of the many things merchants must do to have a well- designed mobile commerce site, Lauren Freedman, president of retail consultancy The E-tailing Group Inc., will tell attendees at the Internet Retailer’s Mobile Commerce Forum 2011 in Houston next Tuesday.

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Nordstrom, Saks Top List for Luxury Customer Experience Online

Nordstrom topped a new online luxury shopping survey where mystery shoppers rated it along with 19 other luxury websites based upon customer service, branding, multi-channel experience, ease of shopping and other criteria.

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