Archive for February, 2012

IRWD 2012: E-Retailers Must Recognize Consumers’ Desire for Information

The convenience of shopping on the web, as well as the ease of online product research, is often more important to consumers than the low prices found on the Internet. Those aspects should guide e-commerce design, said Lauren Freedman, president of The E-tailing Group this morning during the opening session of the Internet Retailer Web Design and Usability Conference 2012 in Orlando, FL.

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The Key to Design Is To Know Your Customer

Site design is nothing without priorities, and setting those priorities means online retailers must know how shoppers use e-commerce sites. Lauren Freedman, president of The E-tailing Group Inc., will talk about those issues during her presentation Monday at the 2012 Internet Retailer Web Design and Usability Conference in Orlando.

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Merchandising Results From The E-Tailing Group’s 14th Annual Mystery Shopping Study

Posted on February 2nd, 2012 by

The e-tailing group’s 14th Annual Mystery Shopping Study, conducted during 4Q’11, benchmarks 375 metrics, including 224 merchandising tactics, on 100 ecommerce websites across 14 consumer product categories.

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