Report

Aligning Cross-Channel Strategies for Profitable Growth

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Press Release 04.20.10

Description

This report is a compilation of responses and commentary from 152 senior executives with responsibility for e-commerce. Results provide a unique overview –from the sellers’ perspective, with observations and guidelines interjected from the e-tailing group, inc. based on 16 years of e-commerce and over 50+ years of retail experience.

What’s Included

  • Feedback from 152 senior executives with e-commerce responsibility representing a cross-section of major B2C and B2B product categories
  • A robust compilation of aggregated responses and anonymous commentary to a 45-question survey completed in 1Q 2010
  • A comprehensive resource when planning and prioritizing site upgrades and enhancements
  • A reference source for strategy, merchandising, and marketing trends online
  • 63 charts and tables for benchmarking website performance – more than any prior e-tailing group Merchant Survey (57 in ’09 and 43 in ’08)
  • Insights from the e-tailing group’s 16 years of e-commerce and 50+ years of retail experience

Table of Contents

  1. Introduction
  2. Profile of Participants
  3. Executive Summary
  4. Internet Strategy
  5. Merchandising
  6. Up-Sells and Cross-Sells
  7. Shopping Cart Abandonment
  8. Marketing Strategies
  9. Community, Social Marketing, and Mobile Strategies
  10. Email Performance, Usage and Challenges
  11. Segmentation, Customization and Personalization
  12. International Initiatives
  13. Cross-Channel Initiatives
  14. eCommerce Platforms
  15. Merchant Commentary
  16. Checklist: Profitability Alignment
  17. About the e-tailing group
  18. Special “Indexing” Offer

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