Description
This report is a compilation of responses and commentary from 152 senior executives with responsibility for e-commerce. Results provide a unique overview –from the sellers’ perspective, with observations and guidelines interjected from the e-tailing group, inc. based on 16 years of e-commerce and over 50+ years of retail experience.
What’s Included
- Feedback from 152 senior executives with e-commerce responsibility representing a cross-section of major B2C and B2B product categories
- A robust compilation of aggregated responses and anonymous commentary to a 45-question survey completed in 1Q 2010
- A comprehensive resource when planning and prioritizing site upgrades and enhancements
- A reference source for strategy, merchandising, and marketing trends online
- 63 charts and tables for benchmarking website performance – more than any prior e-tailing group Merchant Survey (57 in ’09 and 43 in ’08)
- Insights from the e-tailing group’s 16 years of e-commerce and 50+ years of retail experience
Table of Contents
- Introduction
- Profile of Participants
- Executive Summary
- Internet Strategy
- Merchandising
- Up-Sells and Cross-Sells
- Shopping Cart Abandonment
- Marketing Strategies
- Community, Social Marketing, and Mobile Strategies
- Email Performance, Usage and Challenges
- Segmentation, Customization and Personalization
- International Initiatives
- Cross-Channel Initiatives
- eCommerce Platforms
- Merchant Commentary
- Checklist: Profitability Alignment
- About the e-tailing group
- Special “Indexing” Offer
Tags: # Segmentation, # Up-Sells and Cross-Sells, About the e-tailing group, and Mobile Strategies, Checklist: Profitability Alignment, Community, Consumer/Merchant Research, Cross-Channel Initiatives, customer experience, Customization and Personalization, ecommerce best practices, Ecommerce consulting, eCommerce Platforms, ecommerce trends, ecommerce websites, email marketing, Email Performance, holiday shopping online, International Initiatives, internet strategy, Marketing Strategies, Merchandising, Merchant Commentary, shopping cart abandonment, Social Marketing, Usage and Challenges
This entry was posted by Lauren Freedman
on Monday, April 19th, 2010 at 9:58 am and is filed under Available for Purchase, Report, Research Library.
You can follow any responses to this entry through the RSS 2.0 feed.
Both comments and pings are currently closed.
Aligning Cross-Channel Strategies for Profitable Growth
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Press Release 04.20.10
Description
This report is a compilation of responses and commentary from 152 senior executives with responsibility for e-commerce. Results provide a unique overview –from the sellers’ perspective, with observations and guidelines interjected from the e-tailing group, inc. based on 16 years of e-commerce and over 50+ years of retail experience.
What’s Included
Table of Contents
Tags: # Segmentation, # Up-Sells and Cross-Sells, About the e-tailing group, and Mobile Strategies, Checklist: Profitability Alignment, Community, Consumer/Merchant Research, Cross-Channel Initiatives, customer experience, Customization and Personalization, ecommerce best practices, Ecommerce consulting, eCommerce Platforms, ecommerce trends, ecommerce websites, email marketing, Email Performance, holiday shopping online, International Initiatives, internet strategy, Marketing Strategies, Merchandising, Merchant Commentary, shopping cart abandonment, Social Marketing, Usage and Challenges
This entry was posted by Lauren Freedman on Monday, April 19th, 2010 at 9:58 am and is filed under Available for Purchase, Report, Research Library. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.