The Web as Commerce Central – Readying Your e-Commerce for the Next Retail Revolution

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This report is comprised of three telling themes derived from interviews with sixteen merchants and current industry trends coupled with our own insights. These e-tailers, representing the current retail landscape including mass merchants, specialty retailers, and manufacturers, are making significant inroads online. Each theme’s premise and supporting elements are described along with topical proprietary research allowing merchant insights to serve as color commentary. Wrapping up each theme is a series of questions that explores a merchant’s readiness in hopes of defining the necessary roadmap to evolve their e-commerce efforts.

What’s Included:

  • Introduction
  • Theme #1–Redefining the New Retail Ecosystem
    • Evolved Pricing Models Emerge
    • Assortment Testing for Growth
    • Organizational Alignment
    • Internal Education Still Required
    • e-tailing group Retail Ecosystem Q&A
  • Theme #2–Web as Customer Central
    • The Customer (Really) Rules
    • Developing a Go-To-Resource
    • Relationship Building
    • The Personalization Factor
    • e-tailing group Web as Customer Central Q&A
  • Theme #3–Experiential Excellence Addresses Heightened Expectations
    • Information is Power
    • Service as a Brand Differentiator
    • Accessibility
    • Mobile and More
    • e-tailing group Experiential Excellence Q&A


ATG (Art Technology Group)

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