The 1st Annual Community and Social Media Study

Brief PPT
See Also
Press ReleasE 09.16.09


A PowerPoint presentation summarizing responses from 117 brand and retailer executives who completed a survey that confirms the penetration of social media tools is extremely high, given the length of time these tools have been around. Three-fourths of these respondents have accelerated their use of, and commitment to, community and social media in the past six months.

What’s Included

In a succinct series of ten slides you will learn:

  • Levels of commitment to community and social media by merchants and brands
  • Their greatest concerns about social media trends today
  • Primary goals of social media beyond increasing sales
  • Ranking of social/community tools contribution to sales and customer engagement
  • Most effective tactics in mobilizing brand advocates and influencers to spread




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