To assess consumer motivations and preferences regarding online product research and customer reviews an online questionnaire was fielded in March 2010 to over 1,000 consumers who shop at least 4 times per year and spend $250 or more annually shopping online.
In addition to uncovering current behaviors, the survey reveals how online shopping has changed in the past few years, building upon, and contrasting with, the e-tailing group/PowerReviews 2007 Social Shopping Study.
The 2010 study focuses on three key areas:
- How, when and why consumers are conducting online product research
- Behaviors and expectations related to customer reviews
- How consumers are using social media to shop and interact with brands and retailers online.