Whitepaper

Gifting the e-Way

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Description:

This report focuses on holiday shopping for gift givers as well as the evolving and opportunistic role of eGifting. While the fourth quarter time frame receives the lion’s share of attention, inspiring gift giving throughout the year is the real opportunity as occasion-based giving for birthdays, anniversaries, souvenirs, and friends garners the greatest dollar impact.

Table of Contents

  1. GIFTING TRENDS
  2. CONSUMERS EMBRACE eVOLVED SELLING STRATEGIES
  3. MERCHANT ALERT: eGIFTING TIME IS NOW
  4. EIGHT WAYS TO WORK PERSONALIZED GIFTING AND GIFT CARD MARKETING MAGIC WITH YOUR CUSTOMERS IN 201O AND BEYOND
    1. The Right Offer
    2. The Right Marketing
    3. The Right Timing—the e-tailing group/CashStar Digital Gifting Calendar
    4. The Right Platform—Build Versus Buy
  5. THE eGIFTING TIPPING POINT
  6. ABOUT THE COMPANIES
    1. About the e-tailing group
    2. About CashStar

Sponsor:

CashStar

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