Mindset of a Multi-Channel Shopper, Holiday 2008

White Paper PDF
Webinar PPT
See Also
Press ReleasE 10.14.08


The objective of this white paper is to translate what consumers told us about their holiday shopping intentions into actionable tactics. Findings from the e-tailing group’s 3rd Annual Mindset of the Multi-Channel Shopper Holiday Survey have been organized in support of “nine practical plays” along with website and email examples to illustrate best-in-class strategies and execution.

What’s Included

  • State of the Multi-channel Industry – Holiday 2008
  • A Message to Merchants – Introduction
  • Survey Methodology and Sample
  • Survey Summary
  • Holiday ’08 Gifting Plans
  • Nine Practical Plays
    • Know today’s multi-channel customer
    • Engage and inspire
    • Gift
    • Guide
    • Promote
    • Personalize
    • React
    • Service and support
    • Remember post-Christmas
  • What’s Ahead? Shopping via Mobile and Social Sites
  • Pre/Post Holiday Checklist


ATG (Art Technology Group)

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