Whitepaper

Mindset of a Multi-Channel Shopper, Holiday 2008

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Press ReleasE 10.14.08

Description

The objective of this white paper is to translate what consumers told us about their holiday shopping intentions into actionable tactics. Findings from the e-tailing group’s 3rd Annual Mindset of the Multi-Channel Shopper Holiday Survey have been organized in support of “nine practical plays” along with website and email examples to illustrate best-in-class strategies and execution.

What’s Included

  • State of the Multi-channel Industry – Holiday 2008
  • A Message to Merchants – Introduction
  • Survey Methodology and Sample
  • Survey Summary
  • Holiday ’08 Gifting Plans
  • Nine Practical Plays
    • Know today’s multi-channel customer
    • Engage and inspire
    • Gift
    • Guide
    • Promote
    • Personalize
    • React
    • Service and support
    • Remember post-Christmas
  • What’s Ahead? Shopping via Mobile and Social Sites
  • Pre/Post Holiday Checklist

Sponsor:

ATG (Art Technology Group)

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