Peak Season Performance: A Field Guide

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MarketLive and the e-tailing group developed this Field Guide for Peak Season Performance to serve as a springboard for merchants as they ready websites for the all important holiday selling season.

Merchandising essentials have been identified based on feature presence among the 100 websites in the e-tailing group 10th Annual Mystery Shopping Study, conducted in 4Q ‘07. Once the basics are in place, the report presents ideas to elevate merchandising through imagination and innovation.

Along with additional supporting research from the e-tailing group and other industry sources, this guide showcases 41 site and email examples of best-in-class execution culled from our 2007 holiday season repository.

What’s Included

  • Introduction
  • Macro State of the Industry
  • Five Proven Tactics for Holiday Performance
    • Gifting Strategies
    • Promotional Ploys
    • Customer Service
    • Post-Order Best Practices
    • Last Minute Techniques & Email Essentials
  • Field Guide – Checklist for Peak Performance



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