Report

10th Annual Merchant Survey: Diligent Investing + Solid Execution = Evolved Selling

Report Report $595
Buy Now
e-tail / Detail e-tail detail 04.14.11
Download
e-tail / Detail e-tail detail 05.03.11
Download
See Also:
Press Release 04.12.11

Description:

This report is a comprehensive reference source for strategy, merchandising, and marketing trends online and across channels. A compilation of responses and commentary from 200 senior executives with responsibility for ecommerce, results provide a unique overview – from the sellers’ perspective, with observations and guidelines interjected from the e-tailing group, inc. based on 17 years of ecommerce and over 50+ years of retail experience.

What’s Included:

  • Input from 200 senior executives with ecommerce responsibility, representing 32 major product categories being sold online
  • Aggregated responses to a 57-question survey completed 1Q 2011 (up from 45 questions in 2010)
  • 56 charts and tables for benchmarking merchandising and marketing initiatives as well as website performance
  • Insights from the e-tailing group’s 17 years of ecommerce and 50+ years of retail experience

TABLE OF CONTENTS

  1. Introduction
  2. Profile of Participants
  3. Executive Summary
  4. Internet Strategy
  5. Merchandising
  6. Up-sells and Cross-sells
  7. Shopping Cart Abandonment
  8. Marketing Strategies
  9. Mobile Strategies and Social Marketing
  10. Email Performance, Usage, and Challenges
  11. Segmentation and Personalization
  12. International Initiatives
  13. Cross-Channel Initiatives
  14. eCommerce Platforms
  15. Checklist: Diligent Investing + Solid Execution = Evolved Selling
  16. About the e-tailing group
  17. Special “Indexing” Offer

Tags: , , , , , , , , , , , , , , , , , , , , , ,

Comments are closed.