The Executive Guide to Captivating Customers: Personalized Product Recommendations through the Merchant and Consumer Lens

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The growth of e-tailing over the past decade has created an entirely new set of expectations on the part of consumers around the level of personalization in their shopping experience.  This has in turn created challenges for merchants to adopt the right technology and business strategies to meet those consumer demands and drive incremental sales.

An online survey of 1,345 qualified consumers provides shopper insights while a questionnaire plus one-on-one interviews with twenty-four merchants sheds light on their perspective toward the goal of growing personalized shopping within the merchant community.

What’s Included

  • Executive Summary
  • The Customer Convenes – Highlights from the MyBuys/e-tailing group
  • 1st Annual Personalized Product Recommendations Survey
  • Placement and Bottom Line Performance
  • Cross-Channel Strategies Increase Potential
  • The Merchant Perspective
  • Current Personalization Strategies Center on Manual Efforts
  • The Future – Personalization Efforts are Forthcoming
  • Marketing Tactics that Retain Customers
  • the e-tailing Group Personalized Product Recommendations Checklist



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