How to Leverage Multiple Sales Channels to Reach & Retain Cross-Channel Shoppers

Webinar PPT
See Also
Press ReleasE 03.24.08


Today’s consumers are investing significant time online researching products they intend to purchase or pickup offline at local retailers. With over 40% of shoppers spending half of their total shopping time on the web prior to purchase, the role of online information resources has never been more important. Manufacturer and retailer websites play essential roles for the Internet-influenced consumer. Don’t miss this opportunity to learn how to make the most of the revolving door between the web and the store, understand which online information impacts consumer buying behavior most across channels and the process buyers use to research products online that they will likely purchase locally. Key findings from the recently released Web/Store Cross-Channel Study will be shared.



Tags: , , ,

Comments are closed.