The Research/Reward Dynamics of Online Shopping

Brief Brief I
Brief Brief II
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Press Release


For the past five years the e-tailing group, with sponsorship from Power Reviews, has investigated the role of customer reviews, trending that behavior and social shopping to keep pace with consumer activity.

2011 has been a volatile year for ecommerce with a multitude of dynamics in play from social media and community to mobile. Aware of these changes, in this year’s survey we explored consumer utilization of user-generated content across a range of merchants and channels to understand perception, interest, and propensity to buy based on that engagement, as reported in Brief I.

Secondly we sought to comprehend the consumer’s level of interest in community, at retail and across the web. We wanted to know the implications for researching and shopping behavior, particularly as it relates to Facebook, which is the beneficiary of much of the community attention.  That portion of the study and our findings are shared in Brief II.

What’s Included:

  • Findings from the joint e-tailing group/PowerReviews Social Shopping Survey of over 1,000 consumers who have purchased online, April 2011
  • Applicable e-tailing group proprietary research statistics
  • Food-for-thought questions followed by supporting questions for in-depth insights

Table of Contents – Brief I

  1. Thoughts from the Author
  2. Survey Methodology and Demographics
  3. Product Researching
  4. User-Generated Content
  5. Stay Tuned – Brief II: The Facebook Factor
  6. About Companies

Table of Contents – Brief II

  1. Thoughts from the Author
  2. Retail Communities
  3. The Facebook Factor
  4. On the Horizon
  5. About the Companies

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