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The Holiday Home Stretch – A Last Minute Cross-Channel Marketing and Merchandising Guide

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e-tail / Detail e-tail detail 10.27.11
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Description

The objective of our annual MarketLive/e-tailing group consumer survey was to find the consumer voice regarding proposed online shopping behavior relative to gifting and 4Q11 holiday shopping including tactics that resonate and untapped merchant opportunities.

Research was conducted via an online questionnaire, completed September 2011 by 1,021 adults (50% male/50% female) who shopped online four times or more in the past year, typically spending $250 or more online annually.

What’s Included

  • Holiday best practices illustrated by 36 examples of merchant execution on-site, via email, mobile or social networks that can still be adapted in time to impact ROI this holiday season
  • Highlights of findings from the MarketLive/e-tailing group 2011 Holiday Survey and related webinar, Consumer Confidence Builders for Capitalizing on the 2011 Holiday Season
  • Industry predictions for Holiday 2011

Table of Contents

I. REFLECTIONS ON THE UPCOMING HOLIDAY SEASON

II. SAVING SHOPPERS TIME AND MONEY IS A HOLIDAY PREREQUISITE

III. FROM TRADITIONAL TO DIGITAL–WINNING GIFTING TACTICS ONSITE AND ACROSS CHANNELS

A. Gifting Essentials

B. Customer Service Differentiators to Satisfy Even the Most Demanding Shopping

C. Making Product Sing This Holiday Season

D. Creative Promotions That Don’t Break the Bank

E. Countdown to Conversion Calendar

F. Gifting Reinforcement across Post-Order Communication

G. Embracing Anywhere/Everywhere Selling via Mobile and Social

IV. LAST MINUTE HOLIDAY REFLECTIONS

V. ABOUT THE COMPANIES


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