the e-tailing group 15th Annual Mystery Shopping Study Summary Report

Report Report $395
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e-tail / Detail e-tail detail 2.26.13
e-tail / Detail e-tail detail 6.11.13
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This study benchmarks 314 features on 100 B2C merchant websites that were mystery shopped in 4Q ’12. Our extensive summary highlights key metrics and trends from both a service and selling perspective. Throughout, the presence of each element is presented via a series of 13 categories including an industry-at-large perspective. Stellar merchants are identified from a merchandising and customer service perspective.

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