the e-tailing group one again joined forces with MarketLive for our fifth annual research study to find the consumer voice regarding their proposed online, mobile and social shopping behavior relative to gifting and 4Q13 holiday shopping including tactics that resonate and untapped merchant opportunities.
Research Methodology and Process
1,000 consumers completed an online questionnaire in September 2013. The sample was 50% female/50% male, who had shopped online four or more times in the past year, typically spending $250 or more online annually.
Five Holiday Reflections that will Resonate with Retailers
- Differentiation is a Survival Mechanism
- Performance Powered Through Promotional Creativity
- A Superior Gifting Experience is Mandatory
- Timing is Everything
- The Acceleration and Embrace of Mobile and Social
Survey findings and best-in-class examples expound on these reflections and are the basis for a repository of best practices containing inspiring ideas that can still be executed onsite, via email and through mobile means for Holiday 2013.