Whitepaper

Onsite Search: My Way or the Highway

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Description:

Explore consumer perspectives on shopping for information-intensive products across devices and channels. Existing search functionality will be reviewed along with respective satisfaction levels. Lastly, consumer decision-making patterns will be assessed to understand preferences in onsite search behavior.

What’s Included:

  • The Undecided Shopper
  • The Current State of Onsite Search
  • Three Emerging Onsite Search Themes
    1. Shopping based on my needs and preferences is better than searching by product specs
    2. Product specs are about the product, not about my needs and preferences
    3. Existing search tools aren’t as intuitive as I might like and often don’t produce the right results
  • The dSide Factor: Exceeding Consumer Search Expectations

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