Report

Retailers Propel Ahead Making Progress in Mobile Customer Experiences

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Press Release

A Task-Oriented Review of the Mobile Experience

DOES YOUR MOBILE CUSTOMER EXPERIENCE KEEP PACE?

The e-tailing group has once again brought their mystery shopping prowess to bear on a 62-page-no holds barred encompassing look at mobile from the shopper point-of-view. Leverage these in-depth findings to set a savvy course for 2015 to secure your share of mobile shopping.

READ THE RESULTS

In 2Q14 we benchmarked the on-the-go consumer experience from information gathering through purchasing and customer support. Find out the results of real shopping experiences as we evaluated the onsite user experience on 174 metrics, looking at 6 top tasks consumers are likely to perform along with the overall usability of their experience, including year-over-year results.

Connect To A Store Search For A Product Buy A Product
Visit Retailer’s Mobile Site (Key Page Analysis) Research A Product Seek Customer Service

REVIEW BEST PRACTICES AND ROADMAP 2015 MOBILE INITIATIVES

  • 48 best practices are shared to understand how the best retailers merge navigational sophistication with merchandising inspiration
  • 25 statistical charts and graphs focused on usability, browse and buy experiences, cross-channel execution and customer engagement

For a list of retailers reviewed or more information on the methodology, please email LF@e-tailing.com

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