Back to School Shopper Behavior Survey

The Report
See Also:
Press Release


Results from the Baynote/e-tailing group Back to School Shopping Survey of 1000 parents of school age children. Our goal was to measure back to school shopping behavior in order to help retailers deliver better merchandising techniques and shopping tools and to better understand the back to school shopper expectations and preferences.

What’s Included

  • Back to School research details
    • How we shop: key influencers
    • Where we shop: channels
    • How we use promotions
    • The impact of social and mobile
  • Top takeaways for the Back to School retailer

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