25 Hints For Turning Your Holiday Season Into An Omni-Channel Success Story



The e-tailing group once again partnered with MarketLive to find the consumer voice regarding their proposed omni-channel and cross-device research and buying behavior relative to gifting and 4Q14 holiday shopping.

2014 will prove to be a transformational year as omni-channel takes on more meaning than ever before. The customer once again is ahead of the retailer where omni-channel is fueled by growing mobile usage connecting the channels in unprecedented ways. Price and promotion will prove to be the true disrupters changing both channel and device behavior so creativity in selling will be essential to secure sales and maintain margin. Information and inventory transparency allows shoppers to learn more about products but also to select the channels from which they wish to purchase. Merchandising must be elevated to inspire and problem solve while customer service continues to weigh heavily in merchant selection as well.

Research Methodology and Process

1,000 consumers completed an online questionnaire in September 2014. The sample was 50% female/50% male, who had shopped online four or more times in the past year, typically spending $250 or more online annually.


Survey findings and best-in-class examples are integrated into the 25 hints from 5 core elements:

  • Omni-channel Matters
  • Savvy Gifting Tactics
  • Power Up Promotions
  • Living by the Calendar
  • Take Care For Your Customers To Foster Loyalty

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