Report

the e-tailing group 17th Annual Mystery Shopping Study Summary Report

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See Also:
Press Release 01.27.15
Press Release 02.10.15
Press Release 02.25.15

Description:

This study benchmarks 340 features on 100 B2C merchant websites that were mystery shopped in 4Q ’14. Our extensive summary highlights key metrics and trends from both a service and selling perspective. Throughout, the presence of each element is presented via a series of 14 categories including an industry-at-large perspective. Stellar merchants are identified from a merchandising and customer service perspective.

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