Solving The Behavioral Puzzle



Retailers have an inkling about which buyer behavior indicates that shoppers are ready to buy – few are leveraging behavioral marketing and segmentation practices to effectively market to their customers.

The e-tailing group combined quantitative survey data and one-on-one interviews with leading retailers to take their pulse and more closely examine this behavior puzzle.

Retailers will learn:

  • How many marketing segments retailers are currently focused on and what they see as ideal
  • Why consistency is critical to omnichannel performance
  • What user behaviors are signals that shoppers are ready to how and which are integrated into their current marketing
  • How silos rather than omnichannel thinking prevails
  • Why retail desire is lofty though lack of resources and action hamper marketing efforts
  • How tools needed to power marketing are not in place

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