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Omnichannel Clout

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Heightened Shopper Expectations Force Omnichannel Thinking

Heightened shopper expectations are forcing stores to transform their identities, thinking and in-store endeavors. While initially some industry pundits and retailers themselves perceived stores to be a liability, they are today at the core of one’s omnichannel vision. Retailers must make important choices about the services they offer, the underpinning technology that supports shopper needs, as well the technology that will be utilized in the stores to provide superior shopping experiences. The role of the associate has also changed and shoppers welcome a more informed associate where cultures and training must now be put in place to meet the demanding needs of their dynamic customers.

This research shares the findings from 3 groundbreaking studies including retailer interviews, online consumer research and omnichannel shopping experiences and in-store technology.

Retailers must assert CLOUT with their customers in order to thrive in today’s retail business climate.

PART I: WHY OMNICHANNEL MATTERS

  1. Omnichannel Execution Must be Top-of-Mind for Store-Based Retailers
  2. Reflections from In-the-Trenches” Retailer Interviews
  3. 3 Keys to Omnichannel Success
  4. The Consumer Perspective: Omnichannel Survey Highlights

PART II: OMNI-CHANNEL INDEX

  1. Benchmarking Omnichannel Retail
  2. Research Findings
    1.  Apps: Facilitating the Omnichannel Connection
    2. In-Store Pickup: Order Preview, Communication and In-store Reality
    3. In-Store Experience: Signage + Technology
  3. E-tailing Group Omnichannel Clout Checklist
  4. Appendix
    1. The Omnichannel 30 Merchant Overview
    2. About the E-tailing Group
    3. E-tailing group Omnichannel Benchmarking Offer

Sponsor: the e-tailing group

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