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Mobile Momentum

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Description:

For the past 5 years, the e-tailing group has strived to be in the forefront of mobile by adapting to our industry-respected Mystery Shopping Study to the mobile channel. Objectives for the 2015 survey were to explore the evolution of mobile shopping in the context of greater adoption by consumers and retailers alike. We will assess the year-over-year trends, highlight top performing mobile retailers and key in on best practices.

In 3Q15 we benchmarked the on-the-go consumer experience from information gathering through purchasing and customer support. Find out the results of real shopping experiences as we evaluated the onsite user experience on 172 metrics, looking at 6 top tasks consumers are likely to perform along with the overall usability of their experience, including year-over-year results.

Check for Product at Retail Store Find A Product (Search & Navigation) Buy A Product
Browse Key Pages Research A Product Seek Customer Service

What’s Included:

  • 44-page-no holds barred encompassing look at mobile from the shopper point-of-view.
  • 6 key themes from inventory transparency to omnichannel purchasing
  • Winning retailer performance across key pages
  • 25 best practices are shared to understand how the best retailers present key pages, showcase merchandising and navigation, streamline purchasing and support customer service
  • 20 statistical charts and graphs focused on usability, browse and buy experiences, cross-channel execution and customer engagement
Mobile Merchants 3Q15
Advance Auto Parts Dick’s Sporting Goods Kay PetSmart The Men’s Wearhouse
Amazon eBags Kohl’s QVC The North Face
American Eagle Outfitters Estee Lauder L.L. Bean REI Tory Burch
Apple FTD Lane Bryant Saks Fifth Avenue Toys ‘R Us
Barnes & Noble Finish Line Lenovo Sears Ulta
Best Buy Foot Locker Lowe’s Sephora Urban Outfitters
Burberry Gap Macy’s Staples Victoria’s Secret
Coach HSN Neiman Marcus Steve Madden Walgreen’s
Crate&Barrel JCPenney Nordstrom Target Walmart
Crutchfield Kate Spade Office Depot The Home Depot Williams-Sonoma

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