Report

the e-tailing group 18th Annual Mystery Shopping Study Summary Report


Know Your Score 2016
See Also:
Press Release 01.27.2016
Press Release 02.22.2016

Description:

This study benchmarks 272 features on 100 B2C merchant websites that were mystery shopped in 4Q ’15. Our extensive summary highlights key metrics and trends from both a service and selling perspective. Throughout, the presence of each element is presented via a series of 13 categories including an industry-at-large perspective. Stellar merchants are identified from a merchandising and customer service perspective. (View the 2014 B2C merchant websites.)

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