Podcast

Experiential and Express Shopping Fuel Online Channel Growth, Mystery Shopping, Holiday 2007

e-tail/detail 01.17.08 PDF
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etail/detail 04.22.08 PDF
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etail/detail 04.29.08 PDF
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See Also
Press Release 02.20.08
Press Release 01.22.08
Press Release 01.15.08

Description

A comprehensive review of the state entire shopping experience from the customer’s perspective based on the e-tailing group’s survey of 100 top merchants.

What’s Included

An in-depth look at 14 consumer categories and the 21 merchandising tool sets that drive merchandising online Extensive review of over 180 features and their penetration across the surveyed merchants

Research Methodology

Research Goal

Understand the complete shopping experience from the customer perspective; review qualitative and quantitative presentation of over 180 features from pre-shopping through post shopping

Research Timeline

4th Quarter 2007

The 14 Consumer Categories

  • Accessories
  • Apparel
  • Books/Music
  • Department Stores
  • Drugstores
  • Gifting
  • Health/Beauty
  • Home/Garden
  • Mass Merchants
  • Office Supplies
  • Pets
  • Sporting Goods
  • Technology
  • Toys/Games

The 8 Tool Sets

Merchandising

  • Search
  • Established Merchandising
  • Custom Content & Tools
  • Multi/Cross-Channel Services
  • Gifting
  • Profiling
  • Product Page/Product Enhancement
  • Community

Customer Service

  • Customer Service Information
  • Seasonal Marketing
  • Promotional Strategies
  • Membership
  • Inventory/Backorders
  • Shopping Cart
  • The Order Process
  • Shipping

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